Take the Index and receive a Better Week plan.
Better Living Membership
Membership that turns better living into a way of life.
Public intelligence, the Index, app protocols, essentials, dinners, expert rooms, concierge, retreats, and enterprise programs arranged for different budgets without diluting the standard.
Membership route
Arrange access for every pocket without flattening the luxury.
Membership is the recurring service layer: free score, paid report, app, essentials, dinners, circles, concierge, retreats, and enterprise cohorts routed by need, not generic tiers.
Accessible route$29/mo
Open Score Membership
Start with the Index, receive a useful next step, and graduate into the app, essentials, club, or concierge when the need becomes obvious.
CadenceMonthly
ValueSubscription
AccessApp + report
Run the app, essentials, and score loop.
Route into club, concierge, products, places, or partners.
For all pockets
Same universe. Different doors.
Make the brand aspirational without making it inaccessible. The free layer builds audience. The app builds repetition. Essentials make better living tangible. The club creates culture. Concierge and enterprise create premium value.
Free Index
IBI Score, pillar snapshot, seven-day Better Week, public newsletter, packing list, and podcast entry point.
Better Essentials
Daily carry, short-trip kits, sleep kit, hydration, travel cards, audio protocols, and member drops.
App Pro
Monthly rescore, AI coach, sleep and recovery plans, nutrition defaults, focus blocks, habit loops, and city guide.
Better Living Club
Dinners, expert rooms, accountability circles, founder tables, women’s performance rooms, and member previews.
Concierge
Executive blueprint, supplement audit, home audit, travel protocol, clinic routing, and private recovery bookings.
Teams + Places
Company programs, hotel standards, partner access, workplace challenges, destination packages, and certification.
Member journey
Every member should feel personally arranged.
01 ScoreTake the Index
The member discovers their leaks across sleep, food, recovery, conditioning, brain, care, environment, and optionality.
Creates clarity.
02 BlueprintKnow what matters next
The platform turns the score into a ranked plan, shopping list, calendar logic, and experience path.
Creates direction.
03 PracticeUse the app daily
Sleep rhythm, protein floor, mobility, recovery, focus, money clarity, and score loops become visible.
Creates rhythm.
04 ReceiveGet the kit
Daily essentials, short-trip pack, dinner card, better sleep pack, supplement context, and travel kit.
Makes membership physical.
05 GatherEnter the room
Dinners, circles, expert salons, recovery nights, founder tables, and retreat previews.
Creates culture.
06 UpgradeRoute to concierge
Home, travel, clinic, gym, recovery room, retreat, and partner bookings routed by the score.
Creates premium value.
What members actually get
Specific benefits beat vague exclusivity.
| Layer | Member benefit | Why it matters |
|---|---|---|
| Index | Personal score, pillar breakdown, progress check, and annual benchmark. | Clarity, personalization, and a measurable starting point. |
| App | Daily plan, AI coach, reminders, score leaks, focus blocks, and integrations. | A way to practice better living between big moments. |
| Essentials | Goodies, day-to-day kit, short-trip kit, long-trip kit, dinner card, and recovery pack. | Useful objects that make the standard tangible. |
| Media | Podcast, audio books, private briefings, annual report, and better-living playbooks. | Education, taste, and a shared language. |
| Club | Social circles, dinners, expert rooms, member challenges, and city programming. | Belonging, accountability, and better rooms. |
| Concierge | Protocol planning, clinic routing, partner bookings, home audits, travel recovery. | High-touch support when the route is complex. |
Private rooms
The club should feel like hospitality, not a group chat.
Small tables, elegant rooms, privacy, host memory, expert framing, better menus, recovery salons, member rituals, and aftercare make the community valuable.
Trust standard
Luxury membership needs boundaries.
Member data is not entertainment.
Score data, health preferences, location, and purchase intent need disciplined handling and clear consent.
Care gets escalated properly.
The platform can educate and route. It should not pretend to diagnose or replace qualified clinicians.
Investments stay educational.
Better Investments means optionality, money behavior, and risk literacy, not guaranteed returns or advice.
Access needs taste.
Member rooms should be curated around contribution, trust, and progress, not performative status.
Member path
Every visitor needs a next step that feels useful now and aspirational later.
Take the Index, receive a Better Week, choose the first essentials kit, enter the app, attend a dinner, join a circle, arrange concierge, then rescore progress.