Fix wake time, morning light, caffeine boundary, hydration, walking, and protein breakfast.
Transformation product
The 90-Day Invested in Better Protocol.
A flagship behavior-change product that turns the Index into a 90-day operating plan: stabilize the base, upgrade the system, compound the identity.
Protocol planner
Turn a life leak into a productized 90-day plan.
The user chooses their starting context, primary leak, and service depth. The protocol becomes a report, app route, concierge product, or enterprise program.
Guided report$149
Busy Sleep Reset
Build a practical, low-friction plan for a high-output schedule without pretending the calendar is empty.
Expected score lift+8-14
Weekly rhythm3 actions
Commercial routeReport + app
Add sleep suite rules, resistance training, recovery blocks, food defaults, and focus windows.
Run a 14-night regularity challenge, rescore, and convert the winning actions into defaults.
Product model
One protocol becomes four products.
The same 90-day system can be sold as a report, run inside the app, delivered by concierge, or licensed to employers, hotels, clinics, gyms, and private communities.
ReportPersonal Better Blueprint
Score breakdown, leak diagnosis, 90-day plan, product stack, packing rules, and rescore date.
$49-$249 digital product.
AppProtocol OS
Weekly check-ins, habit reminders, score movement, AI coach, audio prompts, and Approved routing.
Subscription retention layer.
ConciergePrivate 90-Day Desk
Wearables, labs context, sleep room audit, food plan, recovery bookings, care navigation, and aftercare.
$2k-$25k premium service.
EnterpriseTeam Better Sprint
Anonymous cohort dashboard, manager rituals, travel load, meeting overload, food defaults, and resilience score.
B2B program and renewal.
Weekly cadence
The protocol creates visible progress.
| Days | Primary work | Platform output |
|---|---|---|
| 1-15 | Awareness: track sleep, food, energy, mood, movement, screens, spending, relationships. | Baseline score, leak profile, first plan. |
| 16-30 | Stabilization: fix wake time, hydration, walking, protein, evening boundary, one money habit. | Stabilization checklist and first score movement. |
| 31-45 | Nutrition: build default meals, increase protein and fiber, reduce ultra-processed defaults. | Better pantry, breakfast standard, travel food rules. |
| 46-60 | Body: strength, zone 2, mobility, walking after meals, recovery day. | Conditioning floor and Approved gym routing. |
| 61-75 | Brain: focus blocks, reading, caffeine timing, supplement safety, digital boundaries. | Attention OS, nootropic readiness, app prompts. |
| 76-90 | Longevity and meaning: care plan, relationships, environment, annual goals, future-self audit. | Annual blueprint, rescore, membership invite. |
Packages
Make the protocol buyable for every pocket.
7-Day Better Start
Free Index, audio prompt, first checklist, and newsletter onboarding.
90-Day Blueprint
Personal report, score map, weekly cadence, product guidance, and rescore.
Protocol OS
Monthly rescore, reminders, audio, AI coach, Approved routing, and challenges.
Concierge Reset
Human review, home/travel/clinic routing, supplement audit, recovery bookings.
90-Day Cohort
Employer, hotel, clinic, gym, school, or private-club behavior program.
Enterprise route
Employers and operators buy the protocol because it makes behavior measurable.
The protocol becomes a workforce resilience program, hotel guest journey, clinic aftercare product, gym challenge, private club membership route, and destination retreat standard.
Guardrails
Premium behavior change needs trust, not intensity theater.
The protocol is education and lifestyle support. It uses evidence labels, contraindication notes, professional escalation, privacy boundaries, and no shame-based scoring.
Escalate red flags.
Sleep apnea symptoms, chest pain, severe fatigue, crisis mood, eating disorder risk, medication interactions, and clinician-only decisions.
Protect member data.
Personal scores stay private. Enterprise reporting is aggregate and designed to avoid surveillance behavior.
No miracle language.
Every protocol recommendation should be useful, proportionate, and context-aware, with evidence and safety labels.